Investec - Extending a global icon into new digital territories

MBA has launched “Click & Invest”, the new digital investment platform from Investec. From only £10k investments, Click & Invest welcomes people to the world of active investment management. Our role has been to craft the brand, develop the website and product UX, create the marketing communications, and deliver the CRM infrastructure and programme.

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Our web platform converts interest into accounts

The website is designed to be a conversion engine, leading people through the journey to account sign-up. We have animated the zebra to bring life to this experience.

Investec Click & Invest email from MBA on Vimeo.

Content to answer prospects’ questions

We’ve created a range of content to help answer questions that potential investors will ask on their journey. This content is embedded at appropriate points of the website UX and also used in Click & Invest’s social channels.

Your guide to Click & Invest video from MBA on Vimeo.

CRM to nurture and inspire customers.

Investing money isn’t a quick decision. We’ve developed an in-depth CRM nurture program which allows Click & Invest to build a connection with potential customers rather than simply selling to them. Once someone has become a customer, the CRM is designed to replicate the relationship with an investment manager.

Investec iPhone Email from MBA on Vimeo.

Stephen Maher

Founder and CEO, MBA

Stephen is the founder and CEO of MBA, Where Digital and Direct Interconnect. MBA is an independent digital agency whose clients include Cambridge University, Everest, Google, Investec Bank, O2 , RSM, Sage by Heston Blumenthal. MBA has featured 3 years running in Campaign magazine as one of the ‘World’s Leading Independent Agencies’ and is a member of the UK Government Creative Industries Taskforce. MBA has been awarded 4th in the Elite rankings in The Drum Digital Census and IPA CPD Platinum 3 years running for talent development.