first direct win Re-brand/ Re-launch Strategy of the Year at Drum Marketing Awards

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We’re excited to announce that our work for first direct has won Re-brand/ Re-launch Strategy of the Year at this year’s Drum Marketing Awards!

Previous years have seen the likes of ARGOS and Lidl take home the award, which looks to celebrate brands transitioning into a new and progressive strategy.

Since the launch of the campaign, first direct bank has exceeded its sales targets and reached its highest level of brand awareness and consideration for two years.

Congratulations to the first direct team and thank you to The Drum for a wonderful evening!



Now part of Accenture Interactive, we have unrivalled access to leading technologies, advanced analytics, global scale as well as extensive experience in complex customer-centric digital transformations. Together, we are able to combine our Karmarama creative flair and strategic innovation with the consulting rigour and technological nous of Accenture Interactive to drive better performance for our clients, with human insight at the heart.