Wunderman Thompson announces book release of ‘New Female Tribes’: Shattering the Female Stereotypes and Redefining Women Today

Five years ago Wunderman Thompson London embarked on a record breaking study of the largest consumer category in the world, women. Speaking to 8,000 women in 19 countries, including the UK, USA, China, India, Russia, Australia and Saudi Arabia. Among the findings the ‘Women’s Index’ revealed: 76% OF WOMEN FELT IT HAD NEVER BEEN A BETTER TIME TO BE A WOMAN 50% QUESTIONED WERE THE MAJOR BREADWINNER 74% FELT THAT WORK WAS LINKED TO THEIR SENSE OF SELF

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Wunderman Thompson

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience. Wunderman Thompson UK is proud to have been voted Campaign’s Customer Engagement Agency of the Year for the third year in a row.