Delivering a multi-lingual mobile strategy across Europe

Maria Casino’s app needed to establish its presence in an already competitive and saturated market. The clients primary aim was to deliver an efficient mobile strategy to acquire high quality users on a limited budget across five markets: UK, Norway, Denmark, Sweden and Finland.

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ROAST’s mobile strategy involved building a smart framework that would allow the testing of various platforms, partners and inventories and their differing capacities to drive efficient acquisitions. In addition, ROAST devised a digital social strategy across Facebook and Twitter where engagement and performance was known to be strong, as well as programmatically via DSPs to gain access to larger pools of inventory.

Through regular granular analysis of requested sub site and app ID placements, as well as scrutiny of user behaviour post install, ROAST was able map the seasonality of user propensity to install and deposit in addition to establishing a pool of top performing partners that could consistently deliver below the FTD goal.

Measurement and analysis was key to the project. The team focused on providing critical feedback to the client on varying creatives produced and regularly optimised the campaign using information from weekly performance reviews to improve spend efficiency.

Learn more about our Mobile services.


23% below cost per first time deposit target across 5 markets

1st app store ranking across Card and Casino category in Sweden

76% reduction in cost per first time deposit from Q1 to Q4


“We were thrilled with the ROI from the campaign that ROAST delivered. It boosted brand awareness, traffic, and most importantly, new players for Maria Casino. We needed to create something targeted and relevant to reach new audiences and grow the Maria Casino brand in the UK. ROAST surpassed our expectations and we were thrilled with the results.”

Richard Lee, Head of Mobile at Unibet


Through strategy and planning, passion and experience, insights and data, technology platform selection or advanced digital optimisation techniques, ROAST have always had one aim; to make our clients perform better. We use digital data at scale, combined with traditional consumer and market behaviour to create a comprehensive view of your business. We then apply this to our digital strategy to deliver accurately targeted, highly successful campaigns. ROAST is a part of TIPi Group, an award-winning network of specialist digital agencies.