Making Bacardi Matter

Bacardi: No Commission (PR & Influence)

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Bacardi’s audience had stopped engaging with traditional marketing. We needed a bold approach to cement Bacardi in popular music and culture as a way to reconnect with their target group.

To make Bacardi culturally relevant again and to engage with their audiences, we harnessed the power of emotion to drive an idea. We placed importance on people-first content, marketing to an audience on their own terms.

Working with legendary hip-hop producer and rapper Swizz Beatz to launch a new art fair with rum brand BACARDI. The aim being to showcase and sell the work of both emerging and established visual artists. 

A growing success, the established No Commission events have taken place all over the world including London, Shanghai and Berlin, securing over 600 pieces of coverage. It represents the convergence of the Bacardi Rum brand with lifestyle and cultural experiences and we continue to build on this throughout 2017.


Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line.   We believe in today’s world this is the best way for our clients to achieve sustainable growth.   We achieve this by breaking down the barriers that restrict talent and ideas.   

Which is why our teams work fluidly across 5 capabilities: Advertising, Innovation, Experience, PR and Health.   This allows us to not only operate but innovate at the intersection of capabilities and talent.  We believe impact and magic lies at this intersection.   Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries.    

The result is multifaceted ideas for our clients that drive impact and are born from the intersection of platform x culture x technology.     

We call this Borderless Creativity.