Making TK Maxx Matter
TK Maxx: Ridiculous possibilities (PR & Influence)
Ridiculous Possibilities highlights a world of bizarre yet brilliant opportunities opened up by the labels-for less retail experience. Our challenge is to make the ridiculous real and relatable.
We create content across multiple interests for TK Maxx’s customers. Work-to-date includes #duvetdining, a pop-up restaurant experience, a social campaign to highlight how TK Maxx’s pet range was allowing dog lovers to put their animals at the heart of every part of their lifestyles and we’ve even celebrated one of TK Maxx’s more improbable products - trampolines!
To activate the brands’ influencer programme, we run a series of ‘haul’ challenges giving consumers a TK Maxx gift card to head into store and showcase the possibilities available.
- 140 influencers have been engaged this way, creating third-party reach of more than seven million people.
- Since we’ve worked with the brand Social Reach has increased 63% year-on-year and Facebook engagement 444%.