Making TK Maxx Matter

TK Maxx: Ridiculous possibilities (PR & Influence)

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Ridiculous Possibilities highlights a world of bizarre yet brilliant opportunities opened up by the labels-for less retail experience. Our challenge is to make the ridiculous real and relatable. 

We create content across multiple interests for TK Maxx’s customers. Work-to-date includes #duvetdining, a pop-up restaurant experience, a social campaign to highlight how TK Maxx’s pet range was allowing dog lovers to put their animals at the heart of every part of their lifestyles and we’ve even celebrated one of TK Maxx’s more improbable products - trampolines!

To activate the brands’ influencer programme, we run a series of ‘haul’ challenges giving consumers a TK Maxx gift card to head into store and showcase the possibilities available. 


Results

  • 140 influencers have been engaged this way, creating third-party reach of more than seven million people.
  • Since we’ve worked with the brand Social Reach has increased 63% year-on-year and Facebook engagement 444%. 

Ogilvy

Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line.   We believe in today’s world this is the best way for our clients to achieve sustainable growth.   We achieve this by breaking down the barriers that restrict talent and ideas.   

Which is why our teams work fluidly across 5 capabilities: Advertising, Innovation, Experience, PR and Health.   This allows us to not only operate but innovate at the intersection of capabilities and talent.  We believe impact and magic lies at this intersection.   Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries.    

The result is multifaceted ideas for our clients that drive impact and are born from the intersection of platform x culture x technology.     

We call this Borderless Creativity.