Making TK Maxx Matter

TK Maxx: Ridiculous possibilities (PR & Influence)

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Ridiculous Possibilities highlights a world of bizarre yet brilliant opportunities opened up by the labels-for less retail experience. Our challenge is to make the ridiculous real and relatable. 

We create content across multiple interests for TK Maxx’s customers. Work-to-date includes #duvetdining, a pop-up restaurant experience, a social campaign to highlight how TK Maxx’s pet range was allowing dog lovers to put their animals at the heart of every part of their lifestyles and we’ve even celebrated one of TK Maxx’s more improbable products - trampolines!

To activate the brands’ influencer programme, we run a series of ‘haul’ challenges giving consumers a TK Maxx gift card to head into store and showcase the possibilities available. 


Results

  • 140 influencers have been engaged this way, creating third-party reach of more than seven million people.
  • Since we’ve worked with the brand Social Reach has increased 63% year-on-year and Facebook engagement 444%. 
Go to the profile of Ogilvy

Ogilvy

Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. The company also provides a comprehensive range of services around business to business marketing and services, management consulting, brand identity, analytics and research capabilities, multicultural marketing and behavioural change. Ogilvy is a WPP company (NASDAQ: WWPGY).

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