Making PHE Matter

Public Health England (Customer Engagement, Social)

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We knew that young people can’t assess risks until they know them and spend time digesting these risks (National Institute of Mental Health 2011). We needed a campaign to alert them to the risks of STIs, in a language they would understand so they could start to assess those risks.

 The solution was simple: no shock tactics or silly jokes, just descriptions of unpleasant personal experiences from teens themselves to alert our target audience to the risks of not using protection.

Results

The percentage of young people reporting they had used a condom increased from 44% to 49%.

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Ogilvy

Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. The company also provides a comprehensive range of services around business to business marketing and services, management consulting, brand identity, analytics and research capabilities, multicultural marketing and behavioural change. Ogilvy is a WPP company (NASDAQ: WWPGY).

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