Making Boots Matter

Boots: #ShowThemYouKnowThem (Advertising, Customer Engagement, PR)

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Did you know 1 in 4 people in the UK describe their sister as their best friend?

Christmas is increasingly becoming a time when people need to watch what they spend on gifts, whilst putting more value on the time they spend with family and friends. Therefore it is not the gift itself that matters, but the bond that is strengthened by gifting something extremely thoughtful and that shows they truly understand the recipient. Our campaign follows a bond is one of the strongest bonds that can be; sisters. Their authentic story shows that when you truly know someone, it is not the value of a gift - but the thought behind it that counts.    

Results

The campaign was hailed as one of 2017’s ‘most loved’ Christmas campaigns by the Daily Mail. We created one of the most socially relevant and talked about campaigns during the busy Christmas period, cementing Boots as one the UK’s favourite high street stores.

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Ogilvy

Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. The company also provides a comprehensive range of services around business to business marketing and services, management consulting, brand identity, analytics and research capabilities, multicultural marketing and behavioural change. Ogilvy is a WPP company (NASDAQ: WWPGY).

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