Did you know 1 in 4 people in the UK describe their sister as their best friend?

Christmas is increasingly becoming a time when people need to watch what they spend on gifts, whilst putting more value on the time they spend with family and friends. Therefore it is not the gift itself that matters, but the bond that is strengthened by gifting something extremely thoughtful and that shows they truly understand the recipient. Our campaign follows a bond is one of the strongest bonds that can be; sisters. Their authentic story shows that when you truly know someone, it is not the value of a gift - but the thought behind it that counts.    

Results

The campaign was hailed as one of 2017’s ‘most loved’ Christmas campaigns by the Daily Mail. We created one of the most socially relevant and talked about campaigns during the busy Christmas period, cementing Boots as one the UK’s favourite high street stores.