Making Boots Matter

Boots: #ShowThemYouKnowThem (Advertising, Customer Engagement, PR)

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Did you know 1 in 4 people in the UK describe their sister as their best friend?

Christmas is increasingly becoming a time when people need to watch what they spend on gifts, whilst putting more value on the time they spend with family and friends. Therefore it is not the gift itself that matters, but the bond that is strengthened by gifting something extremely thoughtful and that shows they truly understand the recipient. Our campaign follows a bond is one of the strongest bonds that can be; sisters. Their authentic story shows that when you truly know someone, it is not the value of a gift - but the thought behind it that counts.    

Results

The campaign was hailed as one of 2017’s ‘most loved’ Christmas campaigns by the Daily Mail. We created one of the most socially relevant and talked about campaigns during the busy Christmas period, cementing Boots as one the UK’s favourite high street stores.

Ogilvy

Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line.   We believe in today’s world this is the best way for our clients to achieve sustainable growth.   We achieve this by breaking down the barriers that restrict talent and ideas.   

Which is why our teams work fluidly across 5 capabilities: Advertising, Innovation, Experience, PR and Health.   This allows us to not only operate but innovate at the intersection of capabilities and talent.  We believe impact and magic lies at this intersection.   Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries.    

The result is multifaceted ideas for our clients that drive impact and are born from the intersection of platform x culture x technology.     

We call this Borderless Creativity.