Making VOXI Matter

VOXI: From Mums network to My platform (Advertising)

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Did you Know 16 – 24 year olds check their phone on average 82 times a day?

Armed with a killer proposition - unlimited social data - and the scale of the Vodafone network, we built the UK’s first ‘youth’ sub-brand from scratch.

Everything the name, VOXI, to the creative idea "Endless possibilities" was developed for & with our 16-25-year-old audience. Our role was to simply give them the platform to make it happen.

We created a stripped back logo and identity, designed to serve as a window into their social data fuelled lives. This allowed us to then use (and refresh monthly) carefully curated content from a pool of young creators, as the hero of each execution. 

Results

We launched an entirely new brand from scratch and within just 3 weeks achieved 10% awareness within our core 16-24yo audience.

Ogilvy

Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line.   We believe in today’s world this is the best way for our clients to achieve sustainable growth.   We achieve this by breaking down the barriers that restrict talent and ideas.   

Which is why our teams work fluidly across 5 capabilities: Advertising, Innovation, Experience, PR and Health.   This allows us to not only operate but innovate at the intersection of capabilities and talent.  We believe impact and magic lies at this intersection.   Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries.    

The result is multifaceted ideas for our clients that drive impact and are born from the intersection of platform x culture x technology.     

We call this Borderless Creativity.