Making VOXI Matter

VOXI: From Mums network to My platform (Advertising)

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Did you Know 16 – 24 year olds check their phone on average 82 times a day?

Armed with a killer proposition - unlimited social data - and the scale of the Vodafone network, we built the UK’s first ‘youth’ sub-brand from scratch.

Everything the name, VOXI, to the creative idea "Endless possibilities" was developed for & with our 16-25-year-old audience. Our role was to simply give them the platform to make it happen.

We created a stripped back logo and identity, designed to serve as a window into their social data fuelled lives. This allowed us to then use (and refresh monthly) carefully curated content from a pool of young creators, as the hero of each execution. 

Results

We launched an entirely new brand from scratch and within just 3 weeks achieved 10% awareness within our core 16-24yo audience.

Ogilvy

Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. The company also provides a comprehensive range of services around business to business marketing and services, management consulting, brand identity, analytics and research capabilities, multicultural marketing and behavioural change. Ogilvy is a WPP company (NASDAQ: WWPGY).

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