Making Time to Change Matter

Time to Change: From Stigma to Strength (Advertising, Social)

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Did you know that 1 in 4 of us will suffer from a mental health problem this year? 

Awareness and understanding around the issue of mental health has come on in leaps and bounds in the UK in recent years, apart from with one key demographic: young men. In order to break through the barriers of “blokism” we identified the key ‘Trojan horse’ of BROTHERHOOD. Our research showed that blokes would do anything for a mate, so we were able to turn the attention away from targeting sufferers to celebrating supporters. And the “#InYourCorner” campaign was born. 

Results

The TTC campaign reached over 18.5 million people in the UK and the website saw a 50% rise in traffic. More importantly, an astonishing 1 in 3 men who saw the campaign said they’d either stepped in to support a mate or said they were going to in the future as a result of the communications. Phase 2 of the campaign is due to roll-out in Autumn 2017. 

Ogilvy

Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line.   We believe in today’s world this is the best way for our clients to achieve sustainable growth.   We achieve this by breaking down the barriers that restrict talent and ideas.   

Which is why our teams work fluidly across 5 capabilities: Advertising, Innovation, Experience, PR and Health.   This allows us to not only operate but innovate at the intersection of capabilities and talent.  We believe impact and magic lies at this intersection.   Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries.    

The result is multifaceted ideas for our clients that drive impact and are born from the intersection of platform x culture x technology.     

We call this Borderless Creativity.