Making Babylon Health Matter

Babylon Health: From unknown app, to trusted source (Advertising)

Like Comment


Did you know that 35 million google searches per day are symptom related?

Behavioural science has proved that it’s much easier to nudge an existing behaviour than to establish a new one. We identified and leveraged the phenomenon of “cyberchondria” (or asking Dr Google) to launch the Babylon AI doctor to the UK. We created a charming, funny, hyper-targeted campaign to highlight the silliness of randomly trusting the internet when you could have access to highly accurate medical diagnosis in seconds from Babylon.  

Results

App downloads increased by 30%, registrations by 50% and awareness directly attributed to the campaign increased by 14%. By the campaigns end, 75% of those who saw the ads said they’d consider paying for the service. Babylon was named as one of Interbrand’s breakthrough brands of 2017.

Ogilvy

Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. The company also provides a comprehensive range of services around business to business marketing and services, management consulting, brand identity, analytics and research capabilities, multicultural marketing and behavioural change. Ogilvy is a WPP company (NASDAQ: WWPGY).

No comments yet.