Making Inmarsat Matter
Inmarsat: Sky High Economics (PR, Corporate)
Despite growing passenger numbers, the in-flight connectivity (IFC) market is in its infancy and the associated revenue streams are still evolving. With little hard data available about how these new, ancillary opportunities could dramatically boost an airline’s bottom-line, decision-makers have lacked the confidence to invest in the necessary platforms and services.
To address this, Inmarsat Aviation commissioned the London School of Economics to create a series of reports that quantify, in detail, the commercial opportunities of in-flight connectivity for the airline industry. This is the first, and only, research initiative of its kind. We devised and project managed the development of the report and was tasked with leading the global launch of the first chapter of the ‘Sky High Economics’ report.
We convened two events while on-site, giving both media and customers a tailored, exclusive look at the research and an opportunity to speak with Inmarsat Aviation experts and the report author, Dr. Alexander Grous, about the findings.
Following the media launch, the team secured an exclusive with the Financial Times and broadcast highlights include Bloomberg & CNN. We secured more than 130 pieces of quality coverage across national, regional, trade and specialist consumer media outlets.