Making Inmarsat Matter

Inmarsat: Sky High Economics (PR, Corporate)

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Despite growing passenger numbers, the in-flight connectivity (IFC) market is in its infancy and the associated revenue streams are still evolving. With little hard data available about how these new, ancillary opportunities could dramatically boost an airline’s bottom-line, decision-makers have lacked the confidence to invest in the necessary platforms and services.

To address this, Inmarsat Aviation commissioned the London School of Economics to create a series of reports that quantify, in detail, the commercial opportunities of in-flight connectivity for the airline industry. This is the first, and only, research initiative of its kind. We devised and project managed the development of the report and was tasked with leading the global launch of the first chapter of the ‘Sky High Economics’ report. 

We convened two events while on-site, giving both media and customers a tailored, exclusive look at the research and an opportunity to speak with Inmarsat Aviation experts and the report author, Dr. Alexander Grous, about the findings.

Results

Following the media launch, the team secured an exclusive with the Financial Times and broadcast highlights include Bloomberg & CNN. We secured more than 130 pieces of quality coverage across national, regional, trade and specialist consumer media outlets. 

Ogilvy

Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line.   We believe in today’s world this is the best way for our clients to achieve sustainable growth.   We achieve this by breaking down the barriers that restrict talent and ideas.   

Which is why our teams work fluidly across 5 capabilities: Advertising, Innovation, Experience, PR and Health.   This allows us to not only operate but innovate at the intersection of capabilities and talent.  We believe impact and magic lies at this intersection.   Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries.    

The result is multifaceted ideas for our clients that drive impact and are born from the intersection of platform x culture x technology.     

We call this Borderless Creativity.