NOW, AML, MullenLowe Media Hub, The&Partnership land trophies

We announced our 2016 Oystercatchers Club this week at London’s MayFair hotel and we were delighted to see NOW, AML, MullenLowe Media Hub and The&Partership triumph. With strong contenders and runners up from Mother, Creature, MullenLowe [again!], Gyro and WCRS.

Over 250 senior business leaders, agency chiefs and industry influencers joined us from Microsoft, International Hotels Group, BP Castrol, Nissan, Virgin Media, Facebook, McCann, Adam&Eve/DDB, Interbrand, Porter Novelli, BBH, Mother, Wieden & Kennedy, Mindshare, Geometry Global, and, SapientRazorfish.

Now in their fifth year, our awards recognise energy, innovation and sharp thinking agencies and clients commit to marketing and their partnerships.

Amidst this highly interactive evening, five clear themes emerged from on-stage discussion with our jurors:

Every industry, every category, every brand is changing. Everyone is on an exciting transformation journey to the future.

Confidence is the golden ticket to successful agency and client relationships: “I’m buying the confidence this team brings in helping me to solve my marketing problems” a sentiment shared by many marketers.

Successful creativity is anchored in human relevance: “We’re people not algorithms”

We all need to have one foot in tomorrow and navigate the future together

Above all – that old adage remains true: the whole is greater than the sum of the parts, and collaboration will conversion in this ever-changing world

For the full story and line up of winners and jurors, please click here to read the whole story in Campaign.

Congratulations to all our winners, runners up and to a fabulous industry that is driving marketing excellence!