22 November. London. Now in their sixth year, the Oystercatchers Club Awards celebrate the energy, innovation and determination agency teams dedicate to their marketing.
At last night’s Awards, which brought together 250 senior global, EMEA and UK brand owners, agency chiefs and industry influencers at the May Fair Hotel, London, the winners were revealed. Wunderman landed Best Agency RFI for Samsung; Iris was awarded best in class for Best New Business Initiative and Grey London snagged Best Agency Film.

The Awards were judged by a panel of 16 senior marketers and business leaders across publishing, travel, automotive, finance and retail among others.

Said Suki Thompson, CEO Oystercatchers, “We’ve seen 12 months of rapid transformation –and from change comes brilliant innovation. Agencies have championed extraordinary initiatives to delight brand partners and accelerate their marketing – which shone through in this year’s Awards. My warmest congratulations to all our winning and runner-up teams. She added: “2017 has been a challenging marketplace, with pressure on agency groups. We predict in 2018 the power of consultancies will begin to weaken as agency grass root transformation takes hold. Creative ideas and business innovation will become critical alongside streamlined ways of working and increasingly effective ROI. People will become the new accelerator – with investment in their capability, wellbeing and leadership skills in an ‘always be learning’ environment.”

The winners

Best Agency RFI
Winner: Wunderman for Samsung
Runners up: Leith for JackPotJoy and BMB for Alpen
“You want to be convinced in the RFI that agencies are committed to what you’ve asked them to do. You want an original approach with professional high-quality production and something that’s going to arrest you when you’ve seen an awful lot of documents. Something that will make you stop and think.” Nigel Gilbert, CMO, TSB

Best New Business Initiative
Winner: Iris
Runner up: Gyro
Highly commended: Brainlabs
“The winner had a very clear strategy that it was going after. It decided that it had some expertise internally that they wanted to make use of. It was something that worked well for the agency and most clients were willing to engage with they realised it was so tailored to them.” Gabriella Neudecker, Head of Marketing, Experian

Best Agency Film
Winner: Grey London
Runners up: Zak and WCRS
“When it comes to film, what is really important is that it tells you about the agency, what it stands for, its DNA and what you can expect to get if you enter into partnership.” Abi Comber, Head of Customer, British Airways

The jurors in full
Abi Comber: Head of Customer, British Airways
Andria Vidler: CEO Centaur Media
Andrew Cocker: Senior Marketing Director, Expedia
Andrew Slamin: Marketing Director, Head of European Operations, Kettle Foods
David Bower: Marketing Director, EMEA, Invesco
Darren Peacock; Director of Brand Marketing EMEA, Avis
Feilim Mackle: CEO Services, Dixons Carphone
Gabriella Neudecker: Head of Marketing, Experian
Hazel Pitchers: Global Head of Marketing, AXA IM
Ian Armstrong: General Manager, Global Advertising, Jaguar Land Rover
Jason King: Marketing Director, Williams & Glynn
John Norton: Head of Fundraising, Royal British Legion
Roger Binks: Customer Experience Director, Intu Properties
Toby Horry: Customer Propositions Director, Tesco
Will Abbott: CMO, Consulting
Yianni Papadopoulos: Head of Marketing, Bookdepository.com (Amazon)