Digital video viewing has become mainstream, fuelled by the growth of mobile. Unsurprisingly, spend on mobile video ads has more than doubled (up 103%) in 2016 year on year, making it the fastest-growing ad format and 29% of total growth in digital ad spend, according to April’s IAB/PWC ad spend study.
Video advertising remains one of the best brand and awareness tools out there – no other format offers sight, sound, motion and emotion. However, a major question from brands and agencies today is how to deliver great video in a multi-screen age without blowing the budget.
So, we’re thrilled to announce that Jane Ostler, Managing Director Media & Digital at Kantar Millward Brown, and Jon Setty, UK Managing Director of tech trail-blazer Eyeview will explore new capabilities and best practices in modern video marketing, including how to effectively measure success.
Jon and Jane join our exciting line up for Evolve ’17 on Thursday July.
The evening also includes:
Two terrific digital change stories from two terrific agency/client partnerships: BA/ Bio and Santander UK/ Carat UK.
Baby-Pepper robot, Nao, courtesy of Emotion-Robotics, on the evolution of social robotics and their impact on modern business.
Please come and join us for summer networking, a chance to escape and open your mind.
Date Thursday 13th July 2017
Time 17:45 -22:00
Place Village Underground Shoreditch, 54 Holywell Lane, London EC2A 3PQ