Thanks to the rise of digital marketing and the focus on customer experience, the timing is absolutely right for marketing leaders to take their seat at the Board.

Now, in response to many requests from our CMO community, Oystercatchers are launching a unique five day intensive programme to enable Marketing Directors and CMOs to develop the five key skills needed to develop impact and influence in the boardroom:

  • Becoming a trusted advisor
  • Business decision making: the internal perspective
  • Understanding value creation; the external perspective
  • Creating value through strategy and organisation
  • Why innovation fails and how to avoid the pitfalls

Led by Professor Richard Jolly, Adjunct Professor of Organisational Behaviour at London Business School, our Masterclass promises to robustly challenge the latest leadership, marketing and business thinking with some of the UK’s foremost business academics and practitioners.

Guest speakers include Benny Higgins, CEO, Tesco Bank & Group Strategy Director, Tesco PLC, ; Andrew Duff, Chairman Severn Trent; Feilim Mackle Head of Customer and Sales Telefonica o2; Ciaran Devane, CEO, The British Council, and Jill McDonald, North West Division President and Chief Executive Officer,  McDonald’s UK.

Please view our Marketing in the Boardroom Masterclass brochure here. 

The Masterclass runs from Monday 13 July to Friday 17 July 2015. And places are filling up fast! Please get in touch with Katia for more information: