CEO Cheil UK at Cheil Worldwide
Peter leads Cheil’s culture and vision for Cheil, along with the transformation as a business in the era of new agency models and structures.
Pete’s background is both client and agency side. He was former EMEA Head of Advertising UK – Compaq, CEO – Havas Worldwide in New York, and EMEA CEO – Tag Worldwide, where he led its digital transformation. He was also Global Board Director at Lowe & Partners where he headed up the Global HSBC account and was the lead on the Global HSBC rebrand.
As CEO of Cheil, Pete is passionate about Cheil leading in the innovation space, merging creativity with data and technology to create meaningful customer experiences and communications.