Michelle Whelan joins Geometry Global as UK CEO, bringing a wealth of shopper expertise with leading global and local brands.

“I am excited to welcome Michelle to the Geometry family. Michelle brings a remarkable record of effective shopper marketing and a reputation of inspiring colleagues and clients in this critical market. She promises to delight and deliver powerful campaigns grounded in deep understanding of human behaviour and lead our UK agency to continued success,” comments Global CEO Steve Harding,

Says Michelle Whelan, “I am hugely looking forward to working with the Geometry team. They are a very talented bunch of people delivering outstanding work for their clients. We share the same vision for the future – finding innovative ways to deliver ever more relevant communications that engage and inspire today’s changing consumers”.

Formerly Managing Director of M&C Saatchi Shop, Michelle brings over 20 years’ experience of transformative effectiveness working with some of the world’s most powerful brands including Coca-Cola, Mondelez, PlayStation, Shell and Philips.

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