Michael Sugden joined VCCP on its first day of business in 2002, becoming Managing Director in 2006 and CEO in 2012.

In recent years VCCP has built itself a reputation for business transformation as evidenced by the likes of O2, comparethemarket.com and easyJet. VCCP has been Campaign, Marketing or Marketing Week’s Agency of the Year for four out of the last five years and has also topped the new business league for the past three.

Michael Sugden started his career at Claydon Heeley before moving to HHCL. During his career he’s been privileged to work on brands such as O2, Unilever, Coca-Cola, Microsoft, Telefonica and Bacardi amongst others. The proudest part of his career is being part of the team that has built VCCP from nothing to a 600 strong agency in 12 short years.

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