Matt is the European Leader and Managing Partner for IBM Interactive Experience – a next generation services organisation that helps leading brands reinvent experiences to drive growth through a combination of Strategy, Design, Analytics, and Technology capabilities.
In 2014, IBM iX was ranked by Advertising Age as the largest digital agency network in the world, and by eConsultancy as the second largest digital agency network in the UK. They have also been recognised by industry analysts as leaders in digital marketing, mobile, analytics and customer experience/CRM and have won a number of prestigious awards for work at clients such as Wimbledon and Nationwide.
Matt has worked for IBM his whole career (formally PwC prior to acquisition in 2002), starting over 17 years ago. During his career he has focused on complex multi-channel business transformation engagements for clients across multiple industries and geographies.
Matt is the executive sponsor for IBMs graduate programme in the UK.
In 2014, Matt was ranked No3 in The Drum’s Digerati 2014 and has also just completed a Post-Graduate Diploma in Strategy & Innovation at Said Business School, Oxford University.
Outside of work he enjoys spending time with his wife and 3 children, and supporting his family golf course, which they opened in 2004.