Partner & Head of Strategy at Mother.

Lead IKEA, Diageo and Vauxhall business out of London. Strategist behind Mother’s feminism campaigns Make Them Pay and Project Bush.

Compulsive eavesdropper and people watcher.

Retina-searingly bright dresser & former face of

Cannes Lion and APG winner. In Book for D&AD White Pencil with Make Them Pay.

Fan of tasting menus, hosiery and (sadly sometimes) Scottish rugby

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