Zone began in a bedroom in Belsize Park, north-west London, when James and his wife Anna returned from New York to launch the official Manchester United magazine in 1993.

The title went on to become the biggest selling sports monthly in the UK, with an ABC circulation of more than 160,000. The success of Zone‘s work with Manchester United led to projects with such global sports brands as the Football Association, AS Roma, Channel 4, Liverpool FC and Chelsea FC.

In 1999 Zone sold the newsstand publishing business and acquired tech consultancy Quantum, combining Zone‘s editorial and design skills with the technology required to deliver content in the digital world. Zone has been helping some of the world’s biggest brands connect with audiences through content ever since.

In 2012 James led the integration of Zone with its sister agency Public Zone, creating a team of more than 125 staff working across a portfolio including BT, Coca-Cola, Tesco, NSPCC, Macmillan Cancer Support and the Nike Foundation.

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