Heide is passionate about giving brands an active role in culture, and she is one of the few people who has a track record of doing just that. She founded Studio of Art & Commerce to use her unique experience with a wider group of brands.
2012 – 2015 Bacardi Global Brands, Global Director of Creative & Brand Communications
2004 – 2012 Red Bull International, Global Brand Communications Director and Executive Producer responsible for developing the moving image & broadcast strategy for a company that rapidly developed its own content, platforms and Red Bull Media House. Culminated in the leadership of Red Bull Stratos with Felix Baumgartner’s record breaking, supersonic free fall from the edge of Space in 2012