Nicola Mendelsohn: I’ve had fantastic experiences of working with Oystercatchers over the last few years. I think what they do for agencies is really provide a really good detailed understanding of the business that the client is in and what they are actually trying to achieve out of their agencies. I think the added value that you get from Oystercatchers is the fact they really get to the heart of what the client is looking for. They spend a lot of time with the client before they even get to the agencies, really understanding the client brief, sometimes working with the clients on the brief that they’re looking to create and I think that’s the added value that you get and because they really understand what the client is trying to do, they can really advise the agency properly when we’re preparing the responses.
Nicola Mendelsohn: I think what’s interesting about the model that Oystercatchers has is that what they look to do is to spend as much time with the client before they even get to see the agencies, really understanding the client issues, really understanding what the client needs to get out of their marketing communications over the next 2 to 3 years. It’s from spending that time that they’re actually able to give a detailed understanding and detailed feedback to agencies during the pitch process which I think means that the pitches can be as good as they possibly can be.