A recent business study published by advertising trade body the IPA has rated Oystercatchers as the UK’s most effective company in creating and building successful business partnerships between agencies and marketers. With an overall 75 positive performance rating, Oystercatchers topped the league of businesses reviewed.
Says Ian Priest, IPA President, “We are all too aware of the important role that intermediaries play in the pitch process, alongside clients and agencies. Last year over 400 pitches were conducted in adland so it is vital that we are as proactive as possible in this area. Both clients and agencies need to adapt together to continue to improve how we pitch and when we pitch, to achieve best practice for the benefit of all parties. We hope that the introduction of this survey will go some way in helping achieve this, and will ensure professionalism in an ever changing landscape.”
Comments Suki Thompson, Founder and Managing Partner of The Oystercatchers, “In today’s fast moving, digital world, marketers are looking for new skill-sets from their agencies, and, the ability to create the magical chemistry which delivers impact is becoming increasingly refined. We are incredibly proud by the results of the IPA survey, which is testament to the great team of talent here at Oystercatchers and to the terrific talent across the market.”