How can agencies boost pitching rate?
“Agencies who listen with humility, act with courage, inspire trust and believe they can win, convert. Winning pitches requires focus on the ‘exam question’, not what they would like the question to be. Only teams can win, it is never down to an individual – but they need a leader to remind the team that they will win, no matter the crises of confidence. An account lead who is strong and authentic. And, creatively, they need to, as Dan Wieden would say, ‘Move me, dude’ – those who make the clients ‘tingle’ always convert. Finally, incredible attention to detail, so that everything is perfect from the first impressions of the agency to the final goodbye.”