A shocking 3% of recently surveyed 18-24 year olds see marketing as the best career option, according to Marketing Week.
STEM prioritisation on the core curriculum; waning industry reputation; reports of stagnant pay are all factors acerbating the problem.
Meanwhile, the creative industries sector contributed £91.8 billion GVA to the UK economy – bigger than the automotive, life sciences, aerospace, oil and gas sectors combined.
A conundrum: our industry is growing but its appeal to young people is dropping off the scale.
We’ve lined up a terrific panel of leaders to debate and share their insights into this perplexing topic for next week’s Oystercatchers Club event on Wednesday 30 May, including:
Contemporary historian, educationalist, commentator and political author Sir Anthony Seldon, currently in the national press arguing that AI can teach pupils better.
BT Group CMO, Zaid Al-Qassab who believes that if you “take care of the people and the business will take care of itself”. Visha Naul, WACL Future Leader and Google/YouTube marketer and Pippa Glucklich: CEO, Amplifi.
In addition to a raft of agency CEOs, our guests will include Creative Equals, Heathrow, Universal Music, Samsung, Disney, Thomas Cook, Falmouth University, Macmillan, TFL, Virgin, Diageo, Coca Cola, AB World Foods, British Heart Foundation, ESPN, Pret A Manger, Warner Leisure, TJX, Post Office, IBM, Lidl, EY, Cannes Lions, Telefonica, Unilever and Camelot.
To add to the mix, school and university students will be joining the audience and debate
Chaired by our very own CEO Suki Thompson, the evening promises to be extremely lively!
Join us in discussion
Oystercatchers Club: How to attract and nurture the next generation of talent
When: Wednesday 30th May 18:15 – 21:00