The Art of Influence: Unlocking growth with influencer marketing and digital-first talent

In a few short months, the COVID-19 outbreak has reimagined our world and rewritten how we live, work and play.

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Since the global Coronavirus “lockdown”, audiences are increasingly looking to digital-first talent to inform, entertain, educate and inspire. And in a world of increased connectivity, sharing this level of advice and guidance is easier and more immediate than it’s ever been before.  

Carat UK’s latest report, The Art of Influence, co-written with Dentsu’s influencer agency, Gleam Futures, explores how a talent-led, content-first approach can provide the answer to an effective brand partnership and drive real business impact.

The report, looks at the modern-day effect of talented and influential creators, how influence has disrupted traditional brand building, effective measurement of influencer marketing, the emergence of talent helping brands through uncertainty and much more. 

Carat UK

Carat is a global, award-winning agency – focused on building our client’s brands and driving measurable business performance for some of the world’s largest brands, including Diageo, Kellogg’s, Mondelēz, The Co-operative Group, Vodafone and Microsoft. Consistently recognised as #1 in RECMA’s Global Qualitative Evaluation ranking, the last 18 months has also seen Carat UK win three Cannes Lions, three Eurobest Awards and four Media Week Awards, proof we are truly building ideas that matter.