Flyposting & Murals: Filling the COVID-19 OOH Gap

What once was seen as a densely populated commuting route that provided the perfect opportunity for OOH brand advertising has now become far less effective due to people swapping their usual commute for a once-daily trip to the park.

With the new discoveries and a heightened sense of awareness, people are taking pleasure in their new-found hobbies of walks and cycling to explore their local area which begs the question: How can brands reach their target audience at these ‘new’ locations in an interesting and eye-catching way?

With on-street locations across the city and beyond, surrounding a number of parks in London there are hundreds of opportunities for brands to stay at the forefront and make a big impact on the ‘new’ consumer.