This year’s edition is entitled Techlash or Techlove? Connecting beyond the crisis and examines whether COVID-19 will lead to people having a more positive personal relationship with digital technologies and what the subsequent implications are for brands.
For those of you not aware of the Digital Society Index, it is a multi-year research programme to understand how digital technologies are reshaping societies and meeting our fundamental human needs. It was launched in 2018 and has been tracking how people the world over are responding to the digitisation of economies and industries, exploring themes such as trust, infrastructure, personal data and skills.
You can download the report using this link. https://info.dentsuaegisnetwork.com/techlash-or-techlove_connecting-beyond-the-crisis
The report can also be downloaded from the Dentsu Aegis Network website: https://www.dentsuaegisnetwork.com/uk/en/our-latest-thinking