DAC's guide to the death of third party cookies
Here's your survival kit for the death of the cookie, for when it finally happens. Includes recommendations on what you can do today. The announced delay gives brands a huge opportunity to improve their data & customer insight. Don't waste time.
85% of brands researched across North America and Europe can't execute an omnichannel strategy. The most common reason is not being able to dissect their first party data and get actionable insights.
We, as advertisers, need to understand the conversion funnel, touch points, attribution models and customer behaviour while we have 3rd party data. This is crucial for when there is no 3rd party cookie data, brands need to have confidence in their channel selection and how the media works together.