A Guide to TikTok for Brands

Since the Cononavirus pandemic hit, quarantine appears to have driven a Global download boom for TikTok. We are throwing back to February when Carat UK's strategy partner, Frances Sinclair provided WARC with this brilliant guide to assist brands in making the leap to the platform.

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Carat UK

Carat is a global, award-winning agency – focused on building our client’s brands and driving measurable business performance for some of the world’s largest brands, including Diageo, Kellogg’s, Mondelēz, The Co-operative Group, Vodafone and Microsoft. Consistently recognised as #1 in RECMA’s Global Qualitative Evaluation ranking, the last 18 months has also seen Carat UK win three Cannes Lions, three Eurobest Awards and four Media Week Awards, proof we are truly building ideas that matter.