The Participation Brand Index

Leveraging the power of people to create new opportunities for your brand

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With one in five Britons using ad-blocking software and 89% of advertising not being noticed at all, the industry is facing its toughest test yet. 

The Participation Brand Index uses data from 14,000 consumers to explore this modern marketing dilemma.

It reveals how today’s most progressive global brands are outperforming the competition without outspending them, by getting their market to do more of their marketing.

If you’d like to understand what our findings could mean for your brand, get in touch:


We are Iris. A creative, strategy and innovation company that uses the power of participation to move your business forward. We are 'For the forward'. Our purpose is to excite progress for our clients, people and the wider world. This is the ethos that runs through our 14 offices around the globe.