Find out how start-up mentality can accelerate brand growth

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There’s a new breed of thriving, high growth brand. They are defying category gravity and out-manoeuvring their bigger competitors in the battle for consumers’ attention.

We call them 'Insurgent Brands'. They are growing up to ten times faster than their rivals and commanding price premiums of double or more, compared to retailers’ own labels. 

Our latest study uncovers how these Insurgent Brands are hustling their way to success.

We identify: 

  • 5 Insurgent behaviours that accelerate brand growth
  • How brands of all shapes, sizes and life-stages can adopt and exploit the behaviours of Insurgent Brands
  • The potential pitfalls in the process and how to avoid them

Insurgent Brands are growing preference, sales and market share. So, the real question becomes, “How Insurgent are you?” 

Meet with us to learn more about the findings of our research and receive a practical framework to help your business deploy an Insurgent mindset. 

Please contact to arrange a bespoke session.


We are Iris. A creative, strategy and innovation company that uses the power of participation to move your business forward. We are 'For the forward'. Our purpose is to excite progress for our clients, people and the wider world. This is the ethos that runs through our 14 offices around the globe.