Insurgent

Find out how start-up mentality can accelerate brand growth

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There’s a new breed of thriving, high growth brand. They are defying category gravity and out-manoeuvring their bigger competitors in the battle for consumers’ attention.


We call them 'Insurgent Brands'. They are growing up to ten times faster than their rivals and commanding price premiums of double or more, compared to retailers’ own labels. 

Our latest study uncovers how these Insurgent Brands are hustling their way to success.

We identify: 

  • 5 Insurgent behaviours that accelerate brand growth
  • How brands of all shapes, sizes and life-stages can adopt and exploit the behaviours of Insurgent Brands
  • The potential pitfalls in the process and how to avoid them

Insurgent Brands are growing preference, sales and market share. So, the real question becomes, “How Insurgent are you?” 

Meet with us to learn more about the findings of our research and receive a practical framework to help your business deploy an Insurgent mindset. 

Please contact joanna.holliday@iris-worldwide.com to arrange a bespoke session.

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Iris

We deliver an integrated creative, consulting and technology driven product to progressive clients in over 14 markets around the world.

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