Alexa — How Do I Create an Ownable Brand Voice?

How to build a memorable and recognisable brand identity when you don't have visuals to play with

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Our Head of Voice Bee Pahnke recently wrote an article for Brandingmag on the power of verbal identity, sonic and voice when you don't have visuals to play with.

Dragon Rouge

We’re red-blooded, networked and nimble. We’ve been in business for 35 years and have 8 offices around the world. We’re in Hamburg, London, New York, Paris, Shanghai, Singapore, Sao Paulo and Warsaw. We’re a global tribe of strategists, designers and account managers working on an exciting mix of brands – from sport and fashion to tech and entertainment. And more. We’re as happy holding 4-day design sprints as we are in running research or in board rooms challenging our clients. Our history in consumer research and insight means we’ve developed a sixth sense for building brands that people love.

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