We understand that trust in advertising is low, however people often undervalue the good that our industry does. Whether it’s ‘raising awareness of male suicide or encouraging wider female participation in sport’, we care about these things. And these things aren’t without substantiation. For example, currently ‘there’s a small but worthwhile tribute to 100 years of public-health advertising at the Museum of Brands (exhibiting the) “Don’t die of ignorance” campaign that nipped the AIDs epidemic in the bud here in the 1980s’. As Laurence says, when agencies are employed for social good rather than solely commercial gain, that’s a trust lifeline. Don’t be afraid to shout about the good you do. Originally published on Campaign.