Mumstock 2016 Whitepaper 'Stop faking it'

At the annual ‘mother of all conferences’ Mumstock, research conducted by Saatchi & Saatchi and Mumsnet offered unique insights into how mothers define themselves - showing how traditional research and marketing techniques are selling the complicated world of motherhood short.

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Saatchi & Saatchi

Saatchi & Saatchi London is built on our belief, that Nothing is Impossible. This spirit is brought to bear on transformative work for clients including Procter & Gamble, HSBC, BT, EE, Expedia, Kerry Foods and Visa. The Saatchi & Saatchi network unites 114 offices in 67 countries and 6,500 people. Saatchi & Saatchi London is part of the Publicis Groupe.

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