Mumstock 2015 Whitepaper 'Motherhood is not a job'

In 2015, research conducted by Saatchi & Saatchi for Mumsnet revealed the ‘eight emotional roles’ played by parents - and that mothers would love to spend more time on the fun, anarchic aspects of parenting.

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Saatchi & Saatchi

Saatchi & Saatchi

We have a simple ambition to make the most influential creative ideas in Modern Britain.

Ideas that are influential in driving business growth, building meaning in consumers' lives, in your company creating energy and in culture shaping change.

Our country is going through profound change and right now it feels like anything is possible as we hit ‘reset’ on how we live, think and act. We believe this creates new possibilities for brands to become influential in shaping Modern Britain.

Our founding spirit of Nothing is Impossible is more important now than ever before. We see it as a simple mindset that allows us to do unbelievable things, driven by the power of creativity.