Mumstock 2015 Whitepaper 'Motherhood is not a job'

In 2015, research conducted by Saatchi & Saatchi for Mumsnet revealed the ‘eight emotional roles’ played by parents - and that mothers would love to spend more time on the fun, anarchic aspects of parenting.

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Saatchi & Saatchi

Saatchi & Saatchi London is built on our belief, that Nothing is Impossible. This spirit is brought to bear on transformative work for clients including Procter & Gamble, HSBC, BT, EE, Expedia, Kerry Foods and Visa. The Saatchi & Saatchi network unites 114 offices in 67 countries and 6,500 people. Saatchi & Saatchi London is part of the Publicis Groupe.

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