It's time to seize back control of the most ignored, most important lever of the marketing mix. As the only agency fusing creativity with an in-house pricing consultancy, we are uniquely placed to help you do this with the help of our latest global research study 'Why pay more?'. To understand what the findings of our research mean for your business get in touch to arrange a bespoke session with the experts behind the study: joanna.holliday@iris-worldwide.com