What Works Where 2017 - The state of B2B digital in the UAE

By combining sharp analysis of current digital activity in the UAE with deep understanding of global digital best practice, we have produced a road map to help progressive businesses in the UAE to prosper. Our research was framed by a series of core objectives: • Identifying the key marketing objectives and role of digital • Gauge digital solutions used to meet these marketing objectives • Establish metrics used by B2B marketers to measure ROI of digital investments • Understand the fit between digital and local culture • Reveal the most effective social media channels for B2B marketing • Evaluate the right balance of in-house talent and external skills to deliver effective digital marketing programmes • Identify the key challenges in B2B digital for the future. Our 2017 research exclusively addresses the future of B2B digital marketing for the UAE. Where relevant, findings are supported by research across wider business arenas including the UK, EU and USA.

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As an ambitious and innovative creative and technology agency, our mission is simple; exceptional delivery, exceptional deliverables. Omobono is the creative and technology agency that powers global business brands. From offices in London, Chicago and Cambridge, we use creativity, strategy and technology to design and deliver outstanding customer and employee experiences for global business brands, making them more desirable to buy from and more attractive to work for. Our clients include major global corporates such as BP, Shell, and Johnson & Johnson. With over 60% of the agency’s work running internationally we support and service clients across multiple time zones. Omobono holds The Queen’s Award for International Trade for outstanding continuous growth in international trade over six years as well as Digital Agency of the Year for the 2017 Digital Impact Awards.