Charles Vallance - Why we should relish putting ads into research

"Great ideas aren't killed by going into research. Trust the British public" says the VCCP founder and chairman.

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VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.