2021: COVID-19, the consumer landscape, and preparing for the new normal.

As thoughts turn towards the Herculean task of business and marketing planning for 2021, Carat's latest report, zeroes in on seven consumer-led trends we believe will persist, regardless of the longevity and impact of COVID-19.

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Carat UK

Carat is a global, award-winning agency – focused on building our client’s brands and driving measurable business performance for some of the world’s largest brands, including Diageo, Kellogg’s, Mondelēz, The Co-operative Group, Vodafone and Microsoft. Consistently recognised as #1 in RECMA’s Global Qualitative Evaluation ranking, the last 18 months has also seen Carat UK win three Cannes Lions, three Eurobest Awards and four Media Week Awards, proof we are truly building ideas that matter.