Cormac recently joined Adtech business Linkdex as CMO and is working with the team there to help agencies and clients alike use their data in smarter ways. Before this, Cormac was CMO of Dentsu Aegis Network and co Chair of the IPA New Business and Marketing Group where he worked with ISBA and key industry stakeholders to promote pitch best practice. Cormac has also significant client experience with ten years spent in senior Marcomms roles at HMV and Woolworths Group. Cormac has also worked at leading agencies BBH and MEC. When not obsessing about the next business opportunity, Cormac is a passionate cyclist, runner, golfer and music obsessive.