As a live events and sponsorship business, MKTG has been massivley impacted by the virus, not just for the events and activations they run, but also sponsorships and rights negotiations.
Media and events as a strand of the advertising sector has been particularly badly hit. so how does a 'live' business evolve in the context of the collective psyche of the nation, which is changing? How to evolve and adapt?
Michael also talks about how kindness is especially important right now - and kinder working environments - with staff, clients and customers alike. He observes that whilst companies publish their values on their websites, kindness rarely features.
Michael has recently had a book published on improving organisational culture, a 10 Step Guide which reveals the secrets that can lead to better leadership, stronger teams, swifter promotions, more effective collaboration, better organisational culture - as well as radically improving your life outside of work.