Ogilvy Consulting's Consulting Principal, Digital Transformation, Paul English, writes in Campaign about the future of the CMO.

Our review of the earnings announcements from the major social media platforms and what they mean

In our latest report, Influencer Marketing 2020, it was revealed that influencers with under 100,000 followers are the group in highest demand from brands, with 55% of survey respondents believing them to have a better connection with their target audience in comparison to their high-profile peers. Additionally, 61% of consumers say micro-influencers or niche influencers produce more relatable content.