The best of agency brainpower: Insight, thought leadership, reports and white papers

From Micro to Nano: Why Influencer Marketing is Downsizing

In our latest report, Influencer Marketing 2020, it was revealed that influencers with under 100,000 followers are the group in highest demand from brands, with 55% of survey respondents believing them to have a better connection with their target audience in comparison to their high-profile peers. Additionally, 61% of consumers say micro-influencers or niche influencers produce more relatable content.