Slap-bang in the middle of our name is the letter ‘i’. It stands for ideas: big, bold, beautiful ideas that grow arms and legs and want to take over the world. Bold ideas are at the centre of everything we do. They capture hearts, save lives and build brands. Most important of all, they work. And we can prove it.
Cadbury and VCCP are back for a second year with the Secret Santa campaign. It sees people across the UK following their generous instinct and becoming their own Secret Santa – the ultimate way to get into the Christmas spirit and spread some seasonal cheer to friends and family.