HIGHJAM – Bavaria 0.0% - Summer Refresh Tour

Our latest project saw us deliver an Experiential sampling campaign to increase brand awareness and purchase consideration for Bavaria 0.0% beer.

Working alongside lead creative agency Strawman, we were tasked with delivering a nationwide, Experiential sampling campaign that would engage and inform target audiences for Bavaria 0.0% alcohol-free beer.

We devised a three-tiered sampling program, distributing 150ml Bavaria 0.0% cans for immediate trial through goody bags, city center guerrilla sampling and high-profile festivals and events.

Our Execution: Alongside high-volume goody bag sampling, we designed a modular Experiential kit that could work well on the busy streets of major cities where the focus was on high contacts and low-level engagement, as well as at festivals and events. Within these environments we created a destination space for Bavaria 0.0%, offering Bavaria guests a branded experience, from taking part in games and competitions run by our Bavaria Brand Ambassadors, to taking part on an adult sized see-saw.


About HIGHJAM:

We are HIGHJAM. An award-winning Experiential and Promotional Marketing agency.

Our experienced teams understand that each brand and audience is different, so every experience we create is unique to generate maximum word of mouth, both online and offline.

Through collaboration we build successful campaigns that deliver real results.

For more information, visit www.highjam.co.uk.

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