THINK JAM: Archer - Danger Island Home Entertainment Trailer (Award Winner)
In an effort to create an irreverent piece of content to promote the home entertainment release of Archer: Danger Island, we produced a spoof of the infamous Fyre Festival promotional video using footage from the series.
Think Jam was tasked by client to come up with content ideas to promote the HE release in a way that would resonate with fans while tapping into broader comedy audience and timely pop culture conversations. Our response was to create an exaggerated parody of the zeitgeist-y Fyre Festival promotional video. The final edit would use footage from the show, paired with "marketing buzz words and phrases," to highlight the TV series’ specific tone of voice and humor. The final asset was placed by thenThink Jam PR team as an exclusive with EW.com timed to run on April Fools. The final video also won a Bronze Telly Award for Branded Content.
Think Jam is an award-winning specialist entertainment marketing agency, proven to deliver communications strategy, consultancy and content creation to global clients across film, TV, gaming, the arts and publishing. To learn more visit https://www.thinkjam.com/