Third City Delta Airlines | Push For Prosecco
A one of a kind Prosecco-dispensing billboard celebrated Delta Airline’s service ethos
Delta is on a mission to elevate the in-flight experience, setting the standard for the industry.
To delight its passengers, the airline introduced complimentary Prosecco throughout all cabins, so we used this as a hook to celebrate Delta’s service ethos and dramatise the energy and optimism behind the brand.
Drawing inspiration from the flight attendant call buttons, we created the world’s first billboard to serve Prosecco at the touch of a button. Hosted at BOXPARK, a popular location for Delta’s target audience of millennial professionals, the billboard’s dominance outside Shoreditch High Street station generated plenty of buzz.
The activation was designed to drive brand awareness and generate media coverage and meaningful engagement. A private launch event saw influencers, media, VIP customers and Delta’s senior exec come together to enjoy the fun and over the course of two days members of the public sampled the free Prosecco served on the airline’s flights.
Coverage was secured in national and lifestyle media including Time Out London, Refinery29 Magazine, MailOnline, Beauty and Dirt, House of Coco and Seen In The City, amongst others. Influencers amplified the campaign to their combined community of over 1,640,000, whilst more than 200 individual pieces of content were share on social.
About Third City
We are an award-winning PR and digital comms agency, one of the fastest growing independents in the UK. Known for combining high-level creativity and consultancy, our culturally-relevant campaigns change how consumers think, feel, behave and buy. We offer clients access to a collective of leading thinkers and content producers through our Third Citizens network.
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Top 5 Specialisms
- Social media
- Experiential / Brand activation
Top 5 Sectors
- Financial Services/ fintech
- Charity/Third Sector
- B2B/ Professional Services