THE CHALLENGE

With a network of 12,000 branches, experiencing 17m visits and 47m online transactions per year, the Post Office had implemented significant internal restructuring around Retail, Financial Services and Telecoms in 2016 to tackle what had become a complex operating environment.

In order that the Post Office could deliver on its strategic objectives it required a lean Marketing Team that was focused on quality modern marketing outputs in both traditional and digital contexts.

WHAT WE DID

Oystercatchers implanted a strategic team to assess the entire Marketing structure including insight, analytics, communications, planning, brand, commercial effectiveness, agency costs and internal processes.

THE IMPACT

As a result of our 2107 programme of work the Post Office can now boast a Marketing function that will deliver its business strategy, has optimized internal processes and ways of working, an integrated agency model, new customer-centric thinking, measurement tools, and a single customer view for online sales.

Our work continues with the Post Office as we support the implementation of a Customer Value Management (CVM) Strategy.